Promotion/Marketing

US: National Potato Council lobbies for spuds

Tucked into the 1,582-page 2014 spending bill passed by Congress this week are 85 words that aspire to end the government’s decade long war on the potato. The language is aimed at reversing a ban on white-potato purchases by 8.7 million monthly participants in the U.S. Department of Agriculture’s Women, Infants and Children food program. “White potatoes,” in this case, refers to all potatoes – except the sweet version – no matter their skin or flesh color. To the nation’s potato growers and processors, it is about much more. Years of low-carb, whole-grain, antioxidant trends have taken a toll on the humble white potato. More