India: Sizzling business of french fries; sales up 30%

A market that’s growing 30% annually, and can grow even faster, a business big enough to accommodate giant western MNCs and small Indian startups, a supply chain that allows mouth-watering margins to all players and a product that many consumers, adults or children, find addictive – selling frozen French fries in India is a sizzling business that’s set to sizzle even more.  That’s why Canadian giant MNC, McCain Foods, that sells one out of every three fries in the world, is so out of every three fries in the world, is so big on India. McCain sees a huge market. More