US: Wisconsin Potato and Vegetable Growers Association promoting potatoes on many fronts

Dana Rady credits the Wisconsin potato industry leadership for a long list of recent marketing advances. Rady, the director of promotion, communication and consumer education for the Wisconsin Potato & Vegetable Growers Association, based in Antigo, WI, recently reviewed this marketing program with The Produce News. The promotions involve a “Celebrate Agriculture” tie-in effort with the University of Wisconsin and a produce traceability and food-safety education effort with grower-packers. The WPVGA is also laying groundwork for an elaborate public education thrust. More