Kettle Foods takes 70% reduced-fat baked line to UK

Kettle Foods is tackling new ground in the UK with small pack, better-for-you baked potato chips and says the new line plugs a market gap. The premium chip company, better known for indulgent share-size snacks, has developed two varieties of baked potato chips that contain less than 100 calories per 25g bag and boast a 70% fat reduction, compared to traditional Kettle Chip products. The company said it was targeting a gap in the UK’s better-for-you snack market with the sweet chilli and cream cheese and chive variants. Kettle Foods already has a baked line in the US. More