UK: From potato seed to deep fat fryer – film traces the story of a chip

Isle of Ely Produce has produced a video showing the journey of a potato from the field to the chip shop. The film was made possible thanks to an Ely firm joining up with other key businesses in the chip shop trade. Isle of Ely Produce joined local farmer Mark Gilbert, of J Gilbert & Sons to make the video. Oliver Boutwood ,Isle of Ely Director, said: “The journey of the potato from seed (often from Scotland), through the planting process, then storage, sampling, grading and off to wholesalers is an interesting story. “This journey will stimulate, educate and hopefully lead to all fast food outlets to think about the freshness and traceability of the food they serve”. More