McCain announces clothing retail partnership in the UK

McCain Foods in the UK is celebrating Chip Week (17-23 Feb) by switching freezers for fashion as part of a landmark partnership with clothing retailer Primark. The popular high street store will sell a version of the iconic ‘CHIPS’ woolly jumper from the current TV advertising campaign, which showcases the sheer joy and excitement involved in the anticipation of having chips for tea. This initiative will be supported by a £650k advertising campaign and follows the runaway success of the brand’s Facebook promotion. More