San Francisco-based Fresh Solutions Network LLC has launched the Side Delights brand of fresh potato products. The company plans to rebrand many of its existing offerings. The Side Delights name is based on extensive consumer testing and that 80% of fresh potatoes are eaten as side dishes, according to the release. The packaging incorporates U.S. Potato Board research that found consumers wanted potato type, size and origin clearly identified. In addition, they wanted recipes and serving suggestions on the package.