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UK: Potato consumers urged to ‘trade up’

A Potato Council marketing push this autumn will encourage shoppers to “trade up” from generic potatoes to named varieties. Valued at £370,000, the campaign will aim to reach 6.9 million families through advertisements in food and lifestyle magazines as well as online. The main focus will be on Maris Piper, considered the most widely recognised variety, but it will also urge shoppers to choose varieties appropriate to what they intend to cook.


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