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U.S. Potato Board focuses on growth

The U.S. Potato Board remains positive about export growth and retail programs in the U.S. and abroad, even with the setbacks in the Mexico export deal. John Toaspern, chief marketing officer, and Sarah Reece, global retail marketing manager, spoke to a full room at the 86th annual convention of the Idaho Grower-Shipper Association. Export numbers for the 2013-14 season made it a record year for U.S. potato exports, Toaspern said. Exports include seed, fresh, dehydrated and frozen potatoes.


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