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US: Texas AgriLife researchers growing colorful potato varieties to appeal to younger consumers

The decline in overall potato consumption has Texas A&M AgriLife Research breeders working on “designer” spuds that meet the time constraints and unique tastes of a younger generation. Creighton Miller, AgriLife Research potato breeder from College Station, recently conducted the Texas A&M Potato Breeding and Variety Development Program field day at the farm of cooperator Bruce Barrett south of Springlake. “So what we are doing now is developing unique varieties that have a tendency to appeal to the younger set with high income who are willing to try something different,” he said. “This has contributed to an increase in consumption of these types over the russets, which are still the standard.”

Source: www.theeagle.com

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