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UK: Potato Week 2014 to take place on October 6-12

The dates have been set for Potato Week 2014, and running from 6-12 October the campaign will celebrate the humble potato and encourage mums to ‘trade-up’ from generic whites to named varieties. Run by Potato Council for the benefit of the supply chain, the Week will focus on helping consumers shop for potatoes far more intuitively; choosing varieties based on taste, texture and how they perform rather than price or appearance.

Source: www.potatobusiness.com

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