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Australia: Taste and convenience key factors to increase potato consumption

Aussie consumers are buying potatoes for taste and convenience, and are keen to purchase more, according to new industry research carried out as part of a potato research study funded by potato levies with matching funds from the Australian Government. The first wave of results from the industry-funded initiative have been released, shedding encouraging new light on purchase triggers and consumption habits relating to fresh potatoes. The results show consumers cited taste and convenience as major factors when purchasing potatoes, leaving open scope to increase consumption among certain groups.


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