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US: Yellow spud varieties make debut

Yellow is becoming the new gold standard for specialty potato varieties, Northwestern spud industry experts say. “We have seen explosive growth in the yellow potato subcategory in our whole potato group,” said Ralph Schwartz, Potandon’s vice president of marketing sales and innovation. Schwartz said double-digit growth gains by the yellow category have led Potandon to believe that consumer preferences are shifting.

Source: www.capitalpress.com

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