UK: Potato industry ‘one voice’ campaign to drive consumption

The potato industry has chosen its newest ‘One Voice’ promotional message, to help encourage fresh potato consumption. ‘The slogan ‘Potatoes not just tasty…naturally salt free, fat free and low in sugar too’ will be rolled out across a range of free materials for the industry to use to promote the health and nutritional benefits of fresh potatoes. The message was one of five shortlisted concepts put forward to an industry poll via the Potato Council website. The eye-catching design secured over a third of votes and now features on car stickers, A2 posters and larger farm field banners, available to order at www.potato.org.uk/onevoice. More