On the volatility of the British potato sector

The potato sector could be viewed as one of the purest supply and demand driven markets for UK farmers. The industry’s cyclical price trends often follow the sentiment of a large domestic crop leading to surplus supplies and subsequently price pressure. But a long-term trend of falling fresh potato consumption is causing the industry’s gears to change and the UK supply chain has questions to answer about its future. Rob Clayton, director of AHDB Potatoes, claimed the potato sector was much more domestically focused than many others. “I think it [volatility] has always been there. In a sense we are an island and we are somewhat protected,” he said. More