Idaho is a one-stop-shop potato supplier

CropOV-FRANK-MUIRTen years ago, Frank Muir, president and chief executive officer of the Idaho Potato Commission, presented the industry with a challenge. “Our goal is to become a one-stop-shop state,” he told The Produce News. “We’re definitely there.” The challenge did not go unheeded. Muir said Idaho has gained a favorable reputation for production of Burbanks and Norkotahs over the years. “We weren’t a big variety market 10 years ago,” he noted. Today, the state’s producers are also growing reds, yellows and fingerlings. “Our soil is perfect for growing all varieties,” he added. “We have one group that specifically grows fingerlings.” More