Lebanon’s chips producers turn potatoes into profit

Master are hoping to change snacking habits, away from nuts and towards potato chips (Photo credit: Greg Demarque)Potatoes are a staple of Lebanese cuisine. When boiled, they are often eaten as a remedy for stomach ache. When fried, they serve as a quick and cheap meal as the filling of a sandwich or as an accompaniment to the traditional Sunday barbeque lunch. About 20 years ago, serious contenders in locally produced potato chips, known as crisps in the UK, first entered the market. Ever since, they’ve been working hard to habituate Lebanese consumers to this globally popular snack, with positive implications for the country’s agricultural sector. In the dismal locally produced chips market, an opportunity to introduce quality chips that would be competitive against the imported variety. More