Will McDonald’s do ‘something incredible’ with french fries?

McDonald’s turned its ship around last year on the strength of all-day breakfast. It’s a lesson to keep in mind, perhaps: whenever you run into trouble, think pancakes. But McDonald’s egg momentum is slowing down, according to one restaurant analyst who talked to franchisees. Many agree that McDonald’s discounts — or “discounting addiction” as Business Insider reports — are hurting business. BI quotes one owner imploring corporate to “do something incredible with our fires.” Ketchup isn’t enough these days. What about some sauce, cheese, spices? More