US: Top International Food Bloggers Experience The 2016 Potato Harvest First-Hand

Eighteen food enthusiasts spent three days in Eastern Idaho learning what makes potatoes grown in Idaho different from potatoes grown in other states and countries. Food bloggers have fast become a “go to” resource for home cooks looking for new and different dishes to serve their families. In turn they are a valuable voice for the IPC, communicating brand attributes and providing many unique and delicious ways to enjoy Idaho® potatoes. “In the past five years we’ve partnered with more than 100 food bloggers on a variety of projects ranging from hosting recipe contests and Twitter parties to providing new recipes, videos, and photography for the IPC’s website,” explained Frank Muir, President and CEO, IPC. “We want these influencers to share their experience in Idaho with their hundreds of thousands of followers to help them better understand the importance of looking for the ‘Grown in Idaho®’ seal when purchasing potatoes.” More