Ireland: Retailers discounting potatoes can have a ‘detrimental effect’ on the market

Retailers discounting potatoes can have a ‘detrimental effect’ on the marketIFA President Joe Healy has expressed concern at the recent discounting of potatoes by a number of retailers in the run up to Christmas, saying these promotions can have a detrimental effect on what is a fragile market. Healy warned retailers that IFA would hold them directly responsible for any negative consequences for potato growers that may arise from these practices. “Christmas should be a time when potato growers benefit from the seasonal demand for potatoes.” He questioned the reasoning for promoting the vegetable at a time of year when consumption was at its peak. With potato production levels in Ireland and across Europe at very low levels this year, Healy said it was unacceptable to be discounting product when the market was in balance. More