Frito-Lay: A bag of chips that detects alcohol, and even orders Uber rides

Frito-Lay, an American subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods, unveiled the “Party Safe” Tostitos bag that detects whether its holder has been drinking and can even order an Uber. The limited-edition “Party Safe” Tostitos bag, designed by Goodby Silverstein & Partners, contains a sensor connected to a microcontroller that detects trace amounts of alcohol on a person’s breath, turning the front of the bag red and showing an image of a steering wheel and the message, “Don’t Drink and Drive.” The bag also flashes an Uber code and contains technology that allows the holder to tap their phone against it to order an Uber. “We’re proud to introduce to the world the first bag of chips that gets you home safe,” Roger Baran, a Goodby Silverstein & Partners creative director, told Adweek “There is a lot of emotion involved with a game. It’s easy to drink more than you planned. And a lot of times all you need to stop short of driving after drinking is a friend who calls you off.” More