Potato grower and processor Farm Frites is launching Extra – a range to satisfy the demand for crispy, coated, tasty fries with greater heat retention. The Extra range has been launched to help operators turn around consistently crispy fries that stay hotter, longer. The range is available in 7mm, 10mm, 12mm and 15mm cut sizes to offer delicious flavours in a range of cut sizes – and all with the perfect crunch. Extra also features a 10mm skin on for more rustic menus or for more variety with a classic cut size. Extra has an allergen free coating which creates the perfect crunch while supporting operators with the need to cater for consumers with special dietary requirements. The range is pre-fried in 100 percent sunflower oil.
According to Nic Townsend, marketing manager UK & Ireland: “Extra is the fry that operators can rely on for taste, texture and heat retention and this is paramount in fast food outlets. Consumers expect hot fries when served and for that heat to remain while they eat their meal. This range is well suited to casual, fast casual and take-away menus as well as being ideal for hotel buffets where products need to stay tasting their best.”
Townsend further notes that “Extra offers a wide choice of thicknesses as well as a skin-on option so that fast casual operators can offer a variety of cut sizes from one range. We know how important it is to create consistency in a chip offering and have launched Extra to satisfy the requirement for skinny to extra chunky without moving outside of a range they trust.”