US looks to gain back potato market share

A big factor influencing potato demand in the past decade or two has been low-carb diets that eschewed potatoes. But those negative views are changing, according to Blair Richardson, president of Potatoes USA. “The research we’ve been conducting in the last couple of years (shows) that consumer perception of the potato is actually improving quite a bit.” Richardson points to recent studies illustrating the nutritional value of potatoes as a big reason why. “The major change that we’ve made at Potatoes USA in the last year or two is we have switched from a defensive perspective to an offensive perspective,” Richardson says. “We’re not just saying it’s OK to eat potatoes; we’re using the research that the Alliance for Potato Research & Education group and that we ourselves have put together… to say you should eat potatoes and not only that, you should eat more potatoes.” Another test for U.S. producers has been fierce competition in the global french fry market, which has grown considerably in recent years. More