India: Pepsico buys potatoes from struggling Bengal farmers

While a number of potato growers are facing huge losses, a section of Bengal farmers is set to make money from potato cultivation after a collaborative farming arrangement with multinational food giant PepsiCo. PepsiCo officials led by Jaideep Bhatia, director of the agro division, on Friday met potato farmers who cultivated special process-grade potatoes. According to Bhatia, PepsiCo will procure 70,000 tonnes of potatoes from farmers at the agreed price set one month before planting. Bengal produces around 10 lakh tonne of potatoes every year. Unlike some other states, in Bengal, PepsiCo is entering into a pact with an aggregator for the supply of potatoes, whom the company is calling an opinion leader. More