Australians urged to eat more potatoes in new campaign

A push by West Australian potato growers to get their spuds back on dinner plates every day to help ease a massive glut began Saturday night with the start of a prime-time television advertising campaign named Todatoes. The campaign, to include digital and billboard advertising, encourages people to eat more potatoes, more often, by offering recipes and promoting their nutritional benefits. WA Potato Growers Association chief executive Simon Moltoni said the campaign came at a critical time for local farmers as they adjusted to a newly deregulated market and the loss of access to interstate markets after the detection in WA in February of an exotic pest called the tomato potato psyllid. The glut means WA farmers are now getting less for their potatoes than the cost of producing them. More