The power of creativity: A special beer, vodka and chips from the same potato source…

“Yes, it got slightly out of hand,” laughs Victor van Veelen. Seven years ago the brothers Joost and Sebastiaan Hoes opened a trial store under the name FrietHoes in the Netherlands. It was the start of their own FrietFabriek (ChipFactory) in which Victor van Veelen also participated. Their new production line has a capacity of over 2 million kg of fresh chips on an annual basis and a semi-automatic factory for the production of precooked chips. FrietHoes is one of the largest buyers of organic chip potatoes in the Netherlands. FrietHoes has set itself the goal of making the production line completely zero waste next year. In order to add value to the cutting waste, they got creative: “We decided to make vodka from them. Our peel beer soon followed: a special craft beer that is great on a square. As an entrepreneur it’s an added advantage to be able to serve fresh chips and tell your customer that the drink comes from the very same potato and chip producer. Customers like this and it creates an experience,” Victor concludes. More