India: Struggling with low prices, demand, farmers to sell potatoes directly to homes

Suffering significant losses due to low market prices and lack of demand, potato farmers in Uttar Pradesh have come up with a new strategy. They will now be going from door to door, selling their produce in urban areas. The move is also aimed at working around the monopoly of middlemen over market prices, they said. “At present we are selling potatoes at Rs 4 to 5 per kg, but consumers are buying them at Rs 15 to 20 per kg. Now we will sell our produce directly to households, at rates lower than what is prevailing in the market. We will sell in packets of 5 to 10kg in urban areas,” a farmer from Khandoli block said. More