‘Meat attack’ – Meat snacks clock faster growth than potato chips, says Mintel

Image result for snack attack chips  funnyMeat snacks are the third biggest category of salty snacks in the US and also the fastest-growing sub-segment, according to Mintel. research figures Sales of meat snacks – such as jerky, pork scratchings, salami sticks, kabanosy (Polish pork sausage) and biltong (a spicy South African dried meat snack) – are on the rise as consumers search for high protein, low carb snacks, reported the market researcher. Value sales in the US grew over 6% between 2015 and 2016, following a 12% growth between 2014 and 2015. Dollar sales of meat snacks at $3.3bn still lagged behind potato chips – ($8.2bn) in 2016 – but meat snack sales growth well surpassed that of potato chips (which was up 1.3% between 2015 and 2016). IRI and Mintel data also pointed to volume growth of 11% in the UK, making meat snacks one of the fastest growing segments in the UK snack market, second only to popcorn; while, in Germany, consumers of meat snacks rose from 8% in 2012 to 24% in 2016. More