In a news story published by the Canadian based potato magazine Spudsmart, it is said that “hot, convenient and delicious fast food” is what’s driving the growing global demand for frozen potato products such as french fries. According to the article, Bruce Huffaker, potato market analyst and publisher of North American Potato Market News, says the biggest current growth markets for french fries are Brazil and several countries in both the Pacific Rim and Middle East. While Europe offers aggressive pricing, good currency value and some transportation advantages, Huffaker says North America’s biggest advantages are quality and consistency. However, Huffaker believes North American processors need to further develop shipping lanes to some of the major markets to reduce costs.
McCain Foods Canada has announced plans to expand its production of frozen french fries in North America, a move that will add more than 400 million lbs. of capacity. McCain has made similar investments in Europe. Construction of a brand new $350 million Cavendish Farms potato processing plant in the Canadian province of Alberta. is expected to begin at some point this year. According to Terence Hochstein, Potato Growers of Alberta executive director, the new Lethbridge Cavendish plant will require up to 9,500 additional acres of Alberta potatoes annually. Scott Howatt, processing coordinator with the Prince Edward Island Potato Board, confirms that growers on the East Coast are actively working to increase productivity on existing acreage to supply increased demand from processors.
Read the full Spudsmart news story