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Ireland: Produce wholesaler signs €70m potato deal with Aldi

John O’Shea of O’Shea’s Farms and Paul Scally, Aldi Ireland’s Buying reports that a Kilkenny-based fruit and vegetable wholesaler has signed a deal to provide Aldi with €70m worth of Irish-grown potatoes over three years. Under the new agreement, Iverk Produce will supply Aldi’s 129 Irish stores with 27,000 tonnes of locally-grown rooster, white and salad potatoes annually, representing a significant increase in the quantities Iverk Produce currently supplies to Aldi’s stores. Based in Piltown, Co. Kilkenny, Iverk Produce employs over 190 people from the local community full-time, in addition to a further 30-40 seasonal workers. 

All its potatoes are sourced from 30 Bord Bia approved growers predominantly in the South East of Ireland.The agreement follows Aldi’s recent announcement that it is investing €60m in its ‘Project Fresh’ future stores concept over the next five years as it aims to bring more fresh food to more customers.

Last year the O’Shea family of farmers, who have a dairy farm as well as growing fruit and vegetables, were recipients of  over €240,000 in EU direct payments.

Full report

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