Idaho Potato Commission details upcoming marketing initiatives

IMG 9884At the annual Idaho Grower Shipper Association convention, held Aug. 30-Sept. 1, the Idaho Potato Commission reviewed its marketing initiatives and laid out plans for the upcoming year. IPC President Frank Muir took the dais at the Aug. 31 industry breakfast, detailing past successes the commission has experienced. Among those were standing up to the trendy low-carb diets that took aim squarely at potatoes a decade ago, and more recently combating the locavore movement. But perhaps the crown jewel of the IPC’s marketing campaign has been the Big Idaho Potato Truck tour, which has a giant replica of an Idaho russet traversing the country, raising both awareness of Idaho potatoes and money for charities. The “Grown in Idaho” seal that appears on packages of fresh Idaho potatoes will make a debut on the frozen side, said Muir, who announced that Lamb Wesson will launch a frozen retail line bearing that seal. Muir said the development is the culmination of an eight- to 10-year project. More