Great British Menu chef to promote Northern Irish spuds

Potato producers in Northern Ireland have recruited Great British Menu contestant Mark Abbott to help grow sales through the industry’s Mighty Spud campaign. The initiative, launched last year to encourage more consumers to buy and cook potatoes, is led by the Northern Ireland Potato Promotion Group, which represents the local industry. The chef said: “The Mighty Spud is a great example of an innovative industry campaign which supports growth, awareness and a continued contribution to Northern Ireland’s agri-food industry.” Abbott, who is head chef at the two Michelin star Midsummer House in Cambridge, will be presenting his creations at a special event hosted by award-winning chef Michael Deane in his Michelin star restaurant in Belfast. The Mighty Spud event in Belfast is part of a programme of activities being held to increase awareness of local potatoes. More