According to a report by New Straits Times, Belgium hopes to ship in more frozen potato fries to Malaysia, collaborating with restaurateurs and fast food operators in the country. “Belgian chocolates are famous all over the world. Today, we’re seeking to promote Belgian fries here,” said Belgapom secretary general Romain Cools. Belgapom is the association for the Belgian potato trade and processing industry which promotes exports of 4.4 million tonnes of potatoes a year. “Malaysia is a fast growing market for Belgian potatoes,” he told reporters at a media conference and cooking demo at the Food & Hotel Malaysia 2017 event held in Kuala Lumpur today. “We seek to increase our market share here for potato fries. Belgian fries is in third placing here as most of the potato fries served at fast food restaurants are being imported from Northern America and the Netherlands,” he added.
Among exhibitors at the Belgian Fries Pavilion are Agristo, Bart’s Potato Company, Clarebout Potatoes, Ecofrost and Mydibel. They represent the five biggest family-owned businesses in Belgium offering a wide range of halal-certified frozen potato products and specialities.
Belgapom’s participation in the Food & Hotel Malaysia 2017 is part of a five-nation promotion campaign in southeast Asia coordinated by Belgium’s Flanders’ Agricultural Marketing Board. Cools said Malaysia ranks 11th among the biggest buyers of Belgian potatoes. Last year, Malaysia spent RM306 million or €64.5 million on 65,718 tonnes of imported potato fries, of which 9,689 tonnes were from Belgium.