Ten Dutch potato companies as well as organizations have established a new association: Holland Innovative Potato (HIP), with the goal to facilitate research which leads to higher quality, yield and efficiency in the cultivation, transport and processing of the potato. The partnership also aims to provide insight in the genetics related to stable economic yield and quality. The members of HIP are Avebe, Aviko, Farm Frites, McCain, Lamb Weston Meijer, PepsiCo, Bejo, HZPC, Meijer and Solynta and the two trade organizations NAO (trade) and VAVI (processors). HIP wants to strengthen the potato’s importance as a third food crop (after wheat and rice) in the world.
HIP wants to create practical solutions for products and processes that can be implemented by 2027 in order to strengthen the position of the potato as a global food crop and to enable the potato supply chain to meet consumer demands.
A call for research proposals was recently put out in collaboration with and financial funding support by members of HIP, as well as the “Nederlandse Wetenschappelijke Organisatie voor Onderzoek (NWO)”, research area ‘”Toegepaste en technische wetenschappen” (TTW), and the Dutch Ministry of Economic Affairs.