US: Diverse approaches in store for 2017 Wisconsin spud promotions

Joe-PavelskiThe 2017 promotional program of the Wisconsin Potato & Vegetable Growers Association is taking a variety of approaches. Dana Rady, director of promotion and consumer education for the association, described the various components of the effort. The promotion includes a Wisconsin potato display contest, tying in health with an NHL player from Wisconsin, a television grilling show episode and a children’s health promotion. A television advertising campaign ran during the Green Bay Packers’ preseason broadcasts. The commercials involved Joe Pavelski, a hockey player for the San Jose Sharks, who is a native of Plover, WI. The ad, which targeted Wisconsin’s buy local market, showcased how “Potatoes Power Performance” through complex carbohydrates, high levels of vitamins and minerals and their heart-healthy attributes. More