US: Promoting potatoes as “athletic fuel”

Image result for potatoes athletesRecently, Potatoes USA received approval to spend money toward research with the goal of launching more proactive campaigns around potato nutrition. Instead of reactively combating negative health claims against potatoes, Potatoes USA will more actively promote potatoes as part of an active lifestyle, including for high-performance athletes. When he unrolled this strategy earlier this year, Potatoes USA President Blair Richardson said this will supplement current marketing efforts but not replace them. The research isn’t finished yet, but the group is already taking steps toward this goal of promoting potatoes as athletic fuel. “We are not going to be on our heels, we are going to be on our toes,” said Kim Breshears, director of marketing programs for Potatoes USA to the recent BIG Idaho Potato Harvest Meeting on Nov. 14. More