Keeping up with consumer trends and the breakneck pace of technology may not be easy but it is necessary to thrive, Phil Lempert told 2018 Potato Expo attendees. Lempert, known as the Supermarket Guru, covered his list of top 10 food industry trends of 2018 in Jan. 10 fast-moving talk on the Potato Expo’s first day. “Consumers needs have changed and evolved and the retail landscape is changing dramatically,” Lempert said. “Smaller supermarkets, more fresh supermarkets — we are seeing all kinds of retail environments that are changing the potato world.” Two of the ten trends Lempert stressed are: Mindfulness – More consumers are looking for assurance of transparency, local origin and great taste when they buy food. Consumers want brands that help solve problems.
“We are moving away from saying that 40% of food is wasted to, ‘What can we do about it?’” Tactile senses: Engaging all the senses is a hot trend in food marketing. “We are seeing more than ever before at retail and food companies, that they are creating an environment with all five senses — taste, smell, touch, sight and hearing,” he said. More