Australia: Turning potatoes into a convenience food

When consumers started to look for more convenient foods traditional staples such as potatoes became less popular. The pasta and rice marketers designed attractive packaging and sold the products well, while the humble potato didn’t really change at all and started to lose market share. “People began to overlook the potato and forget how versatile it really it is,” explains Susie Daly, potato producer from Daly Potatoes, Tasmania. “Schools no longer teach kids how to cook so many people don’t actually know what to do with them also these days people are busy they don’t want to stand and peel potatoes then wait for them to cook, they also want a bit of added flair.” “In addition to our gourmet potato salad rage which has been on the market for a couple of years, we have put together a range of simple potato dishes which are ready in a few minutes. They can be microwaved or heated in the oven, turning potatoes into a convenience food.” More