‘Potatoes are on an upward trajectory,’ says Potatoes USA

potusa 1 webThere are consumers who love potatoes, and Potatoes USA’s fiscal year 2019 will target them. That’s not to say potatoes aren’t popular among all consumers. Board leaders showed how potatoes are consumers’ favorite vegetable, and that’s reflected in the board’s mission statement: Strengthen demand of USA Potatoes. At the USA Potatoes annual meeting March 12-15 in Denver, the board started with a review of its domestic marketing plans. It approved FY19 domestic marketing investments of $4.86 million for the July to June fiscal year. The primary domestic strategies for the board are to inspire potato innovation across all channels, promote potatoes as performance food, cultivate strategic partnerships and advocate for scientific research to show potatoes’ role in enhancing physical and mental performance. John Toaspern, chief marketing officer, said potatoes are on an upward trajectory, which is a nice trend after some flat recent years. More