North America

Record year for Potato Lover’s Month contest

iplmA grand total of 5,266 retail displays nationwide flew the flag for Idaho potatoes in this year’s Potato Lover’s Month Display Contest — the most entrants ever in the competition’s 27-year history. “We couldn’t be more thrilled about all the enthusiasm for the Idaho potato brand,” said IPC Marketing Manager Jamie Bowen. “Retailers tell us they have a great time creating the displays, and shoppers love them. We also received a lot of really good comments this year about our free prize for everyone who entered, the Ninja Fit single-serve blender.” John (Rich) Rosser, assistant manager for produce at Raley’s in Loomis, CA, chalked up a first place win for his store in the 10-plus registers category. More