Chips/Fries/Starch

McCain Foods Australia wants to ‘shake things up’ with new product launch

The newest frozen chip range (frozen french fries) now launched by McCain Foods Australia – Shake Shake – takes hot potato chips from the side of the plate to the centre of attention, with seasonings never before seen in the frozen chip aisle. According to Simone Formisano, McCain Foods Product Manager, “snack-based dinners that can be enjoyed on the couch or shared around the coffee table are trending, so we wanted to create an easy-to-prepare and shareable product that promotes a social and stress-free eating experience with family and friends. We know that 95 per cent of frozen potato products are currently consumed side of plate as part of a main meal. We wanted to focus our newest release on making hot chips the hero of any meal rather than an add-on. Our Shake Shake varieties are flavours that Australians know and love. McCain wants to ‘shake’ things up with a product that takes centre stage!” (Source: McCain Foods Australia)