Across Regions

Pick-a-choose your Big Mac: Burger and fry chain to add more customer choice and variety

Love the sauce? Wait for it ...As McDonald’s seeks to modernize its business, the company is placing a big bet on mobile and other tech platforms, including mobile phones. McDonald’s has been systematically adding self-service ordering kiosks and table service to stores as it works to “build a better McDonald’s.” “What we’re finding is when people dwell more, they select more,” CEO Steve Easterbrook told CNBC on “Squawk on the Street” on Monday. In fact, the company plans to upgrade 1,000 stores with this technology every quarter for the next eight to nine quarters. International markets like Canada, Australia and the U.K. are already fully integrated with kiosk service and mobile ordering. “We’re introducing many options,” Esterbrook said. “Customers can order through mobile, they can come curbside and we’ll run it out as well as the existing traditional ways. You can pay in different ways and customize your food in different ways. I think we’re trying to add more choice and variety.” Read the full report on CNBC