Copy editor and designer Amelia Freidline and staff writer Ashley Nickle of The Packer magazine produced a delightful short video in which they discuss the produce age gap for potatoes, which according to Fresh Trends research are purchased much more by older generations than by millennials. Amelia and Ashley talk through the perceived drawbacks to potatoes and suggest marketing angles that work around those, and as usual they sample a delectable dish prepared by Amelia. Says Amelia: “Potatoes are easy. They are good for you. You don’t want to waste them…” Go here to watch the video on The Packer website. For more on the concept of the produce age gap, check out this column by editor Greg Johnson.
Published by Lukie Pieterse
Editor/Publisher of Potato News Today; Editor-in-Chief of Global Potato News print magazine; Newsfeed Curator: HZPC Americas; LinkedIn: www.linkedin.com/in/lukie; Twitter: @potatonewstoday View all posts by Lukie Pieterse