Belgian potato processor says it responds to consumer demands

Image result for lutosaIn an interview with Dan Orehov or Potato Processing International magazine, the  marketing director of Lutosa, Françoise Saint-Ghislain, discussed trends and innovation in processed potato products. Orehov asked her how she views the current market trends concerning processed potatoes, including french fries, and in particular what consumers prefer. “We noticed a rise in our customer’s demand for organic-based products,” Saint-Ghislain said. “Therefore, we have been expanding our existing range of frozen fries (Straight Cut and Pom’Steak), wedges, mashed potatoes, and potato flakes (for instant mash), by introducing frozen dices. The organic range targets the industry, the food service and retail markets.” Saint-Ghislain also said that gluten-free is a trend where Lutosa can easily play a role as all its fries and cut products (wedges, slices, dices…) are 100% gluten-free. “Staying in is the new going out!,” Saint-Ghislain said. People are gathering more and more at home, ordering food online. Read more