Asia, China, Russia

Taco Bell wants to ‘Make Potato Great’ again in India

Image result for Crispy PotacoAloo Jeera, Aloo Gobhi, Aloo Matar, Aloo Palak, Aloo Methi; these are just some of the more typical items you’ll find on most Indian menus. Boiled, mashed, baked, blanched, fried et al, the humble potato, a staple for many, can be served up in so many (many) forms and thus, caters to a wide variety of taste buds. But what does it have to do with Taco Bell? Well, the American fast-food brand has decided to decode Indian’s insatiable love affair with the mighty potato with the introduction of an all-new ‘Crispy Potaco‘ to their menu and the aim to #MakePotatoGreat. Through this digital-only campaign, conceptualised by Ogilvy and seemingly aimed at millennials, Tanmay Bhat, comedian and social influencer, is seen in the video pitching the product or rather, the potato, to investors. India as a region continues to be a key growth focus for Taco Bell globally and the brand believes it can be one of their biggest markets outside of the US, in the near future. Read more