Consumers

Potato industry to sell spuds as performance-boosting

Image result for performance potatoesThe US potato industry is making a strong statement about potatoes to demonstrate the performance-boosting benefits of America’s favorite vegetable. Potatoes USA, a Denver-based national marketing group representing 2,500 growers and handlers, worked with its members to identify a nutrition-based lifestyle benefit that challenges consumers’ preconceived notions about potatoes. Extensive research led to a marketing strategy based on a key truth: Potatoes fuel performance. Potatoes provide the energy, potassium and complex carbohydrate people need to perform at their best, according to a release from Potatoes USA. Potatoes contain many important nutrients that athletes seek. “The potato undeniably works in the athlete’s favor,” says Blair Richardson, Potatoes USA President/CEO. “The message is clear: If potatoes can fuel elite athletes, they can fuel your active life, too.” Read more