Across Regions

Research report: Promising outlook for global potato chips market

The Global Potato Chips Market reached 26.5bn Euros by the end of 2017, with an average annual volume percent growth of 5.9% over the 2012-2017 period. According to Alan Deane, founding partner of research company Food for Thought (FFT): “At the top end of the market on a per capita basis in 2017, Ireland leads at 4.4 kgs per capita, followed by the United Kingdom (3.5) and Canada (3.4). This then drops rapidly for Spain (2) and the USA (2.32). This last surprisingly low figure in the USA owes much to alternative snacks such as popcorn and corn-based tortilla chips. The following 10 countries are in the 1 to 2 kg/capita range.” 

The BRIC countries (Brazil, Russia, India and China) starting from a small base market show very high historical per capita volume annual growth, which is forecast to continue to at least 2020 at similar rates, making these markets the place to be. In China alone, the market for potato chips is expected to reach a value of over EUR2.2bn by 2020. Read more