The Little Potato Company, with headquarters in western Canada, is a specialist provider of so-called creamer (small/baby) potato varieties. Driven by consumer feedback, the brand’s Microwave Ready and Oven|Grill Ready Kits have gotten a fresh look, more functional packaging and two new flavors.
With a bold new look, the packaging boasts greater functionality; a “freshness” window showcases the fresh Creamer potatoes and enclosed seasoning pack. The proprietary packaging, which is more sustainable, features clearer nutritional messaging, cooking instructions and easily peelable film. Additionally, the updated design offers a vertical orientation for better merchandising and a smaller case size for faster turns to maximize assortment.
“We spent a lot of time talking to consumers and reviewing market trends. What we learned is consumers want to see the potatoes and desire more convenience,” said Richard Vann, Vice President of Marketing and Product Innovation at The Little Potato Company. “We then extensively explored packaging and form factors. After nearly 100 percent of consumers surveyed indicated top box purchase intent, we knew we had a winner.”