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Consumers sue potato chip maker over use of ‘Hawaiian’ brand

Tim’s Cascade Snacks, a unit of Pinnacle Specialty Foods, sells Hawaiian Kettle Style Potato Chips made in Washington. A lawsuit claims consumers wouldn’t have purchased the chips, or would have paid significantly less, if they knew the snacks were made outside of Hawaii and without ingredients from the state.

Michael Maeda of Honolulu and Iliana Sanchez of Los Angeles filed the suit last month, alleging Pinnacle Foods Inc. is using false and deceptive advertising and fraudulent and unfair business practices, the Honolulu Star-Advertiser reported Tuesday.

Tim’s Cascade Snacks, a subsidiary of Pinnacle Specialty Foods, sells Hawaiian Kettle Style Potato Chips in several flavors. It also sells onion rings under the Hawaiian moniker. The chips and rings are made in a factory in Algona, Washington, according to the suit.

The chips’ packaging does not say the snacks are made in Hawaii. But the lawsuit claims Maeda and Sanchez thought they were purchasing authentic potato chips from Hawaii because of that same packaging.

Read the full Associated Press report