Chris Iott is not among the Iott brothers who have made a career out of running the family’s northern Michigan seed farm. He has found a way to create a new niche for his family’s potato legacy, however.
“I have a lot of business ideas I come up from time to time. I’m always buying domain names and usually they fall by the wayside,” said Iott, a former journalist who now runs a social media management company. “This one was special to me. … My family has farmed for 150 years or so, and this just kind of felt right.”
Along with wife Amanda and the couple’s three children, Chris Iott settled in Jackson, about 200 miles south of the family farm, which is run by brothers Dennis and Greg and nephew Bryan Fischer. With Dennis and Greg on board to supply the potatoes, Chris’ first order of business was to find someone who could turn them into vodka.